Can you hear me now?
Can you hear me now?
Can you hear me now?
Who would ever have thought that the Verizon Buddy Holly’s debut would also introduce the phrase that best articulates the direction industry music heads towards today—into the red, the 11 on the volume knob of your Fender amp, in so few words, LOUD!!!
And I’m not talking Van Halen loud, though they no doubt polished a few eardrums in their time. No, this loud applies to artists from Nelly Furtado to Red Hot Chili Peppers. The artist no longer determines the loudness variable, the consumer (you) does, perhaps not on purpose, but when your tunes play through small computer speakers, what’s soft will play inaudible unless sound engineers increase the volume to such a degree that the soft is loud. And when what’s soft is loud, what’s loud is loud enough to fall the walls of Jericho.
“So What?” you say, “If the engineers crank up the volume, I’ll just crank it down. It’s still the same music, right?”
Wrong.
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