There are several reasons that a newspaper might undertake the grueling task of a redesign. Some see it as a way to increase readership, others view it as an opportunity to introduce new features, and some are just sick and tired of looking at the same elements everyday. Perhaps one of the more important reasons is to create a design that not only meets the needs of individual sections, but helps the reader better navigate the paper.

When a paper makes the decision to undergo a redesign, often one of their first moves is to invest a chunk of money to conduct research to see what their readers are looking when they pick up the paper. They take this information and begin to create a new layout that attempts to meet both the readers needs and the needs of the section editors.

Unfortunately, the Daily Californian does not have the funds to hire a consulting firm to find out what visually entices our readers. Every department of the paper values input from the readers, even the design department. If you have any ideas about what you would like to see in the Daily Californian as we take steps to begin a redesign please send them to design@dailycal.org.

Even if it’s a simple complaint of the type being too small to read or you don’t like a certain font let us know. You might see the changes you suggested when the redesign is finished.